November 13, 2008

by

DignityUSA

<p>To the Dignity community:</p><p>From time to time member chapters of Dignity have requested copies of the new DignityUSA logo for use in publications advertisements T-shirts and their own websites. DignityUSA is pleased to make them available for such uses. Below you will find information about using the DignityUSA logo as well as several options for downloading it to your computer.</p><p>Please note: The DignityUSA logo is a trademark of DignityUSA Inc. and should be used only in connection with DignityUSA or its local chapters. Organizations outside of Dignity who wish to use the logo are asked to contact the <a href=mailto:vicepresident@dignityusa.org>Dignity Vice President</a> for permission.</p><h2>Style Guide: Tips on Using the DignityUSA Logo</h2><p>Here are a few general guidelines for usage of the new DignityUSA logo. They are meant to help maintain consistent use of the national logo in Dignity chapters that wish to use it in their own marketing materials. <strong>Consistent treatment of the logo will build brand identity for our organization thus creating a singular image of DignityUSA in the minds of our members and the public at large. </strong></p><p><strong><img style=float: right; height: 90px; width: 191px; src=/sites/default/files/digusa2.gif>Colors. </strong>The logo is designed in three colors: <strong>Pantone 281</strong> (blue) <strong>Pantone 240</strong> (lavender) and <strong>Pantone 124</strong> (gold). Since consistent usage of a logo builds brand recognition the logo should be printed only in those colors in CMYK approximations of those colors or in one solid color (preferably Pantone 281 blue).</p><p>For Web design the best HTML color matches are #003366 (blue) #CC3399 (lavender) and #FFCC00 (gold).</p><p><strong><img style=float: right; height: 72px; width: 190px; src=/sites/default/files/dignity-notag.gif alt=DignityUSA></strong><strong>Tagline. </strong>The DignityUSA logo contains the tagline Gay Lesbian Bisexual &amp; Transgender Catholics <em>(above right)</em>. But when displaying in very small spaces such as the stitching on hats/polo shirts or in small Web graphics where the tagline could become muddied the version without the tagline <em>(right)</em> may be preferable.</p><p><strong>Backgrounds. </strong>Please use the DignityUSA logo on a <strong>white background </strong>whenever possible. If the design requires that it be placed on a colored background it must be on a light or neutral color or on a texture that is as unobtrusive as possible.<em> Rule of thumb:</em> If the Gay Lesbian Bisexual &amp; Transgender Catholics tagline is hard to read the background is too dark.</p><p><strong><img style=float: right; height: 99px; width: 190px; src=/sites/default/files/images/dignity-rev.gif>Dark backgrounds.</strong> If the logo needs to be placed on a dark background it is preferable to use a background that is dark blue (closest match to Pantone 281). In such cases the blue type must knock out to white to remain legible (<em>right</em>).</p><p><strong>Trademark. </strong>The trademark (TM) symbol should accompany the DignityUSA logo in all situations.</p><h2>Download Center</h2><h3>If you're designing a print advertisement or other publication</h3><p>Click to download a compressed high-resolution<strong> .TIF</strong> file in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00.tif>color (CMYK format)</a> or in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00bw.tif>black &amp; white</a>. Save it to your C:\ drive (do not open) and Insert Picture File or Place into Microsoft Word Microsoft Publisher Adobe PageMaker Quark XPress or other desktop publishing program. (Tip: simply double-clicking will not open the file unless you have Adobe Photoshop on your computer.)</p><p>As an alternative you may choose a high-resolution Bitmap (.BMP) file in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00rgb.bmp>color (CMYK format)</a> or in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00bw.bmp>black &amp; white</a>. Follow the directions above.</p><h3>If you're designing stationery (requiring three colors) or a textile such as a T-shirt or banner</h3><p>Click to download an<strong> .EPS</strong> file in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00.eps>color (Pantones)</a> or in <a href=https://www.dignityusa.org/sites/default/files/logos/digusabw.eps>black &amp; white</a>. Save it to your C:\ drive (do not open) and Insert Picture File or Place into Microsoft Word Adobe PageMaker Quark XPress or other desktop publishing program. (Tip: simply double-clicking will not open the file unless you have a vector-art program such as Adobe Illustrator or Macromedia FreeHand.)</p><p>When displaying in very small spaces such as the stitching on hats/polo shirts where the tagline could become muddied you may want to download the version <a href=https://www.dignityusa.org/sites/default/files/logos/digusa-notag.eps>without the tagline</a> (color).</p><h3>If you're designing a presentation in PowerPoint</h3><p>Click to download a compressed high-resolution<strong> .TIF</strong> file in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa00rgb.tif>color (RGB format)</a>. Save it to your C:\ drive (do not open) and Insert Picture File into Microsoft PowerPoint or another multimedia program. (Tip: simply double-clicking will not open the file unless you have Adobe Photoshop or another graphics program on your computer.)</p><h3>If you need a .JPEG version of the file</h3><p>.JPEG is a popular file format that can be used in a variety of programs including MS PowerPoint MS Publisher or websites. Note that the colors do not separate well when printed so it is <em>inadvisable</em> to use JPEGs on T-shirts or other textiles.</p><p>Click to download a <strong>.JPEG</strong> file in <a href=https://www.dignityusa.org/sites/default/files/logos/digusa-rgb.jpg>color (RGB format)</a> or <a href=https://www.dignityusa.org/sites/default/files/logos/digusa-bw.jpg> black-and-white (RGB format)</a> Save it to your C:\ drive (do not open) and Insert Picture File into your program. (Tip: simply double-clicking will not open the file unless you have Adobe Photoshop or another graphics program on your computer.)</p><h3>If you're designing a Dignity chapter website</h3><p>Right-click on one of the<strong> .GIF images </strong>below and Download or Save file to your C:\ drive. (Or on a Macintosh control-click and select Download Image to Disk.) You may then Insert into a Web layout program such as Microsoft FrontPage or Macromedia Dreamweaver or create a link in straight HTML and upload to your ISP's Web server. Please set BORDER=0 in the Image source code.</p><p><img style=height: 143px; width: 305px; src=/sites/default/files/images/dignitylogo.gif> <img style=height: 90px; width: 191px; src=/sites/default/files/images/digusa2.gif> <img style=height: 72px; width: 190px; src=/sites/default/files/images/dignity-notag.gif></p><p>If you have any questions about file formats please feel free to contact <a href=mailto:webminister@dignityusa.org>webminister@dignityusa.org</a>. Best wishes for your Dignity marketing project!</p><h2>Using the DignityUSA Logo with Chapter Name</h2><p>DignityUSA welcomes chapters to adopt the national logo as your chapter logo! Before printing up materials or uploading the logo to your chapter website please refer to the Style Guide below on usage of colors typefaces and position of your chapter name.<strong> </strong></p><h3>General guidelines</h3><p><strong>Colors. </strong>The DignityUSA logo is designed in three colors: <strong>Pantone 281</strong> (blue) <strong>Pantone 240</strong> (lavender) and <strong>Pantone 124</strong> (gold). Chapters that adapt the logo for their own use should print it only in those colors in CMYK approximations of those colors or in one solid color (preferably Pantone 281 blue). For Web design the best HTML color matches are #003366 (blue) #CC3399 (lavender) and #FFCC00 (gold).</p><p><strong>Backgrounds. </strong>Please use the DignityUSA logo on a <strong>white background </strong>whenever possible. If the design requires that it be placed on a colored background it must be on a light or neutral color or on a texture that is as unobtrusive as possible. (<em>Rule of thumb:</em> If the Gay Lesbian Bisexual &amp; Transgender Catholics tagline is hard to read the background is too dark.) If you need to use the logo on a very dark background it is best to convert the dark blue type to white so it will show up.</p><p><strong>Please keep in mind that DignityUSA holds the trademark on this national corporate identity so we kindly ask that chapters adhere to one of the two formats below when adapting it for your chapter. Consistent treatment of the logo will build brand identity for our organization thus creating a singular image of DignityUSA in the minds of our members and the public at large. </strong></p><p><strong>To allow for flexibility among chapters DignityUSA offers two different acceptable versions of logos that include your chapter name with our national trademark.</strong></p><h3>Need help?</h3><p>If you have questions about the logo or could use some advice on working with graphics please contact <a href=mailto:webminister@dignityusa.org?subject=Dignity%20Logo%20Help>webminister@dignityusa.org</a>. Thank you and good luck on your chapter project!</p><h3>Placing Your Chapter Name Below the DignityUSA Logo (Style 1)</h3><p><img style=height: 317px; width: 542px; src=/sites/default/files/logos/chapter1.gif alt=Using logo with chapter name></p><p>&nbsp;</p><p><strong>Sample chapter logos using Style #1 correctly</strong></p><p><img style=height: 131px; width: 469px; src=/sites/default/files/logos/chapter-yes.gif alt=Correct usage of logo></p><h3>Incorporating Your Chapter Name Into the DignityUSA Logo (Style 2)</h3><p><img style=height: 311px; width: 504px; src=/sites/default/files/logos/chapter2.gif></p><p><strong>Sample chapter logos using Style #2 correctly</strong></p><p><img style=height: 144px; width: 648px; src=/sites/default/files/logos/chapter2-yes.gif></p><h3>What not to do - Incorrect Logos</h3><p class=rtecenter><img style=height: 130px; width: 561px; src=/sites/default/files/logos/chapter-no.gif alt=Incorrect usage of logo></p>